1950 Mercury Custom

~ The Ultimate Hot Rod~

Originators of the custom car industry Sam and George Barris chose the 50s Mercurys as their first models to work with since these cars were visually appealing and easier than most to customize. The slab-sided bodies, fadeaway fenders and split front windshield made them less complicated to “chop,” or lower, the top.

This Mercury coupe is considered a mild chop. Built in the 1990s by Leonard Gidney of New Mexico, its entire life was spent there, away from any salt and inclement weather. The fit and finish are still immaculate, and the Dust Rose color is beautifully paired with its white interior. Interesting features on this build are that the front is all-steel and the bumpers are welded into the car. Also of note: the windshield glass was inserted from inside the car, eliminating any windshield frame.

Custom built by Johnny Gray of Gray Motorsports in Artesia, New Mexico, the 355 cubic inch engine runs smoothly, as it should. The owner has always used non-ethanol fuel. Note the Edelbrock 4-bbl carburetor, electronic ignition, and electronic VDO gauges.

Accessories include Vintage air conditioning, power steering, power brakes, 4-way power bucket seats (driver and passenger), power windows, cruise control, and a Lecarra leather-wrapped tilt steering wheel. Custom chrome wheels are completed with BF Goodrich radial tires (205 75R 14-inch).
The doors and trunk open with a push of the button, thanks to an electric key fob. Sound comes from an AM/FM stereo with a CD player and six Jensen speakers.

This thrilling all-steel resto-mod drives as brand new and is the ultimate hot rod. It has excellent road manners and handles better than expected. It’s a pleasure to drive and will certainly be a hit at the next cruisin’.