1950 Ford Deluxe

As the first new postwar models offered by Ford Motor Company, the redesigned 1949 passenger-car lineup was as crucial to its maker’s ongoing success as the pre-war Model A, Model T, and the revolutionary V-8 models of 1932. Breaking from tradition with fresh and modern styling that was lower and wider than before, the new-for-1949 Fords featured “envelope” styling with fully integrated fenders and a low, full-width grille delineated by neat chrome trim and punctuated by a faux jet intake at the center. Passenger space was good, with the new Fords built upon a new ladder frame offering a useful, yet rational 114-inch wheelbase.

Mechanical specifications were updated to match the new styling, with a new wishbone-type front suspension and longitudinal rear springs replacing the former solid front axles and transverse leaf springs. As before, both six-cylinder and V-8 engines were available. A three-speed manual was the sole transmission available for ’49, with overdrive optional. Standard and upscale Custom trim levels provided further distinction.

Upon their release at New York’s posh Waldorf-Astoria Hotel, they were the first all-new Ford models in more than a decade. Importantly, their introduction on June 10, 1948 preceded new-car introductions by archrivals Chrysler and General Motors, gaining valuable press coverage and positioning Ford as “the automaker to beat” in the increasingly expansive postwar era. The 1949 Ford models and their fresh, clean styling drew wide praise and put the warmed-over 1942 styling into the distant past while positioning Ford for the successes yet to come in the 1950s.

The 1950 Ford passenger cars appeared little changed from their 1949 model-year counterparts, however numerous welcomed detail updates spurred advertisements heralding “50 improvements for ’50.”

Representing the top of Ford’s model range, this Outstanding 1950 Southern Estate Classic Ford Custom Deluxe Convertible is the product of a loving Ground Up Award Winning Restoration. Total investment exceeds $70,000. Finished in its original and delightfully appealing shade of Matador Red paint (only available on Convertibles) over a restored two-tone red/black leather interior, Black Convertible Top and a restored fascia and instruments, the dashing Ford is exquisitely detailed inside and out. It comes Highly Optioned including Desirable Enhancements.
3 Speed Manual Transmission
“3 on the Tree”
Highly Desirable Overdrive
Deluxe Push Button “Stereophonic” Radio
Magic Air Heating and Defrost System
Vent Windows
Delux Hood Ornament
Cigar Lighter (Unused)
Courtesy Lamp
Manual Choke
Clock (Functional)
Backup Lamps
Disc Braking System
Turn Signal Indicators
Amber Fog Lamps
Factory Spot Light
V-8 “Famous Flathead” Engine
239 Cubic Inch Displacement
100 Horsepower
Dual Exhaust System with Ford Scripted Exhaust Deflectors
6 Volt Electrical System
Dual Master Cylinder
Highly Detailed Engine Compartment and Undercarriage
Wide Whitewall Radial Tires (5)
Power Operated Convertible Top
Black Haartz Canvas Top with Red Trim
Original Glass Rear Windows
Black Boot Cover
Ford Scripted “Dog Dish” Hubcaps
Chrome Beauty Rings
Jamco Front and Rear Sway Bars
Gas Shocks
Dual Side View Mirrors
Chrome Door Edge Trim
Door Handle Fingernail Guards
Rear Ribbed Fender Skirts
Front and Rear Bumper Guards
Front and Rear Bumperettes
Owner Manual
Sales Literature
Many Vintage Ford aficionados consider the Custom Deluxe Convertible to be Highly Prized. Of the small number of Custom Deluxe Convertibles produced in 1950, only a limited number remain in this condition and color combination. If you are seeking a Great “Shoe Box Convertible,” you will likely be Most Favorably Impressed with this Magnificent Example. Excellent Throughout. Ready for Show and Tour. Ask $49,950.