
While electrification strategies are being regularly scrambled across the automotive industry, Kia appears to be following a clear-cut path forward as evidenced by the upcoming Kia EV4. Rather than continuing to follow the crowd with increasingly expensive – and massive – SUVs like the family-friendly Kia EV9 and Hyundai Ioniq 9, Kia will be filling out its electric vehicle lineup with a sedan in the new EV4. A bold move given the likes of Ford canning all sedan production and the seemingly limitless consumer appetite for crossovers. But upon closer inspection of the Kia EV4, it’s clear this is anything but a garden-variety sedan.
Featuring the automaker’s new EV tiger face design with vertical headlights and a fastback profile, the EV4 is about the same length as the gas-powered Kia K4, but with an extra 4 inches between the wheels. Funky 3- and 4-spoke wheel designs add visual panache and the strange two-piece rear spoiler creates the illusion that the roof is disconnected from the rear end. It’s all part of a slippery 0.23 coefficient of drag that, in concert with the full underbody covers, is aimed at delivering a highly efficient EV.

The Kia EV4 won’t be setting any hearts ablaze with its 201-horsepower front-mounted motor capable of 7.4-second runs to 62 mph. Driving the front wheels only, power comes from a choice of two battery packs, 58.3- or 81.4-kWh. The larger unit, fitted to long range EV4s delivers 390 miles of range in the European WLTP test cycle, so expect a different figure once the U.S. EPA gets its hands on one. In standard spec with the smaller battery pack, the European range figure comes in at 267 miles. In either case, it makes for a relatively efficient small EV and one that is expected to be affordable.
Currently, the small EV sedan market consists of the $30,000 Tesla Model 3, the $38,000 Hyundai Ioniq 6, and the $54,000 BMW i4. Kia has stated part of the push with the EV4 is to broaden the appeal and accelerate adoption of electric vehicles on the whole. So, it stands to reason the automaker would price the upcoming EV4 around $35,000. To keep costs down, the EV4 runs on the 400-volt version of Kia’s E-GMP platform rather than the 800-volt architecture fitted to the EV6, which rides on the same platform. This means slightly longer charging times, figure on about a half hour to go from a 10 to 80 percent charge using a Level 3 supply. But reviewing what Kia has in store for the cabin shows they’ve thought this through.

In Rest Mode, owners can kick the front seats back, enjoy pop-out foot rests and mellow out to the integrated “Mood Lamp” ambient lighting system. Theater Mode is another option, one that capitalizes on the 30 inches of screen real estate, in-car streaming of content from YouTube and Netflix, and the available Harman Kardon audio system. The screens are one long swath of glass made up of a 12.3” instrument panel, a 5.3” climate control interface, and another 12.3” infotainment nerve center. It’s part what Kia calls a “minimalist high-tech” cabin, which sounds right. Textured fabrics and elegant patterned materials cover the interior in what has the feel of Tesla minimalism combined with Volvo design. Very nice.
A deep roster of the usual advanced driver assistance systems will be on hand as is typical of modern Kias. That includes Highway Driving Assist 2, Kia AI Voice Assistant, an available 12” head-up display, and in-car content streaming. Other highlights include iPedal 3.0 regenerative braking with 3-mode adjustability and Digital Key 2.0 technology.

As for the behind-the-wheel experience, though the Kia EV4 is not going to be winning any stoplight drag races, it does promise ample ride comfort. A MacPherson front strut suspension design tailored for EV use combines with a multi-link rear design featuring coil-overs fitted with third-generation SFD3 frequency responsive damper valves. This, in combination with Hydro G suspension bushings is aimed at reducing NVH and improving ride comfort.
Though there is a planned GT-Line model out of the gate, it does not bring any performance benefits. But it does add pizazz in the form of more aggressive front and rear fasciae and kind of dope tri-spoke 19” wheels. Unfortunately, there is currently no plan to bring the hatchback version of the EV4 stateside, which seems odd given the fact that we get the EV6. But that’s nit picking what otherwise appears to be a new electric vehicle worth considering.
The looks alone are sure to turn heads, with the reasonable price point and fairly high driving range likely to open consumer wallets. We’ll have a good idea on this soon as the Kia EV4 is expected to roll out in North America towards the end of 2025 after it debuts in its home Korean market and Europe.