
December is hands‑down the best time to buy, whether you’re after a brand‑new model or a solid used ride. Prices drop, dealers are motivated to sell, and you’ve got more leverage than any other time of year. Here’s why.
Dealers need to clear space for next year’s inventory. Manufacturers throw out their biggest incentives in December, and sales teams are motivated to move cars fast. That means you have a better chance to score the deepest cuts of the year.
New car sales spike in the fall, which means lots of trade‑ins hitting the lot. With used cars piling up, dealers are eager to deal. If you’re shopping pre‑owned, December is prime time to snag a better price on a vehicle.
It’s not just used cars. Current‑year models get slashed as dealers prep for the next batch. If you’ve been eyeing a new car, December is when you’ll find the best prices and incentives before the new model years move onto the lot.
Cold weather and holiday distractions mean fewer shoppers. Dealers have more time to answer questions, walk you through details, and negotiate.

Know the MSRP, typical discounts, and incentives before you step onto the lot. Information is your best weapon. A low sticker price isn’t the whole story. Factor in financing, trade‑in value, and how the dealer treats you. If it doesn’t feel right, walk away. December deals won’t vanish overnight.
Every dealership has different sales goals. Some are hungrier than others. Don’t settle—check a few lots. As the calendar flips, dealers get desperate. Ask for price cuts, upgrades, or extras. You won’t always get everything, but you’ll often get more than you expect.
Bottom line: December combines the year’s best discounts, motivated dealers, and extra buyer leverage. If you’re planning to buy, this is the month to make it happen.