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2026 Chevrolet Suburban ReviewCars You Can Buy Below MSRP
Great deals are available out there for those willing to search and these five cars are selling for below MSRP for the first time in years.Five Cars that Prove Prices are Dropping
It’s been several years since dealers regularly made cars available at or below MSRP but times are changing. Markups are becoming fewer and further between, and most cars are selling at or near MSRP thanks to fewer supply chain issues. But interest rates are still high, so dealers are getting creative to sell cars. In fact, some cars are dipping beneath MSRP on average. Here are five of the best bargains in the business.
Nissan Maxima
The end is here for the Maxima. 2023 marks its last model year, for now at least. As such, it’s available for about 2.2 percent below MSRP on average. That’s reasonable for an aging platform that is good all around but not very special in any particular way. We really liked the engaging V6 under the hood and the posh interior when we tested it. Continuously variable transmissions tend to be a real snooze-fest but Nissan did a great job of making the one in the Maxima feel responsive and fun. This full-size sedan also gets up to 20 mpg in the city and 30 on the highway. That’s not too shabby for a car that Nissan decided to stop making.
Kia EV6
Those looking for a sincerely fun car should really check out the EV6 and that goes for all shoppers, not just those interested in electric vehicles. The EV6 manages to be playful, engaging, comfortable, tech-forward, and practical all in one dapper package. Having driven every trim in this lineup, I can tell you that the 576-horsepower GT trim is worth every penny but all the rest are worthy of consideration too. Kia offers two battery packs with either 232 or 310 miles of range at best. The GT-Line makes 320 horsepower and 446 lb-ft of torque and might be the perfect balance of performance and range. Keep in mind too that all EVs qualify for the full federal tax credit when leased. Buyers can get an average of 2.5 percent off MSRP right now.
Ford F-150 Hybrid
That’s right. America’s favorite pickup is selling at below MSRP. It’s trading hands, on average, for 3.3 percent less than sticker. Notably, it’s just the hybrid version that falls to that price point but frankly, it’s one of the best so don’t rule it out. It comes with a 430 horsepower V6 that makes 570 lb-ft of torque while still achieving up to 25 mpg combined. Those figures are a bit wild compared to most of the rest of the full-size pickup truck segment. In addition, buyers get trailer sway control as standard and can add an onboard generator for powering tools when away from an outlet.
Volkswagen ID.4
Of all the cars here, this might be the one to skip as it doesn’t offer the same value for money that the others do. Perhaps that’s part of why dealers are willing to cut 3.6 percent of its MSRP off to move it. Nevertheless, it’s a solid EV option as we called it in our full review last year. We especially liked the snazzy cabin, the driver-aid safety suite, and the solid range. Buyers should keep in mind that it doesn’t have the same snappy driving feel as most EVs though and there’s no storage in the front.
Hyundai Kona Electric
Similar to the ID.4, the Kona Electric is sort of stuck in a niche but that means great deals are available. Buyers have the choice of either a 133 horsepower version with 200 miles of range or a 201 horsepower model with 260 miles of range. Each can charge DC fast from 10 to 80 percent of battery capacity in 45 minutes. Kona Electric prices start at $34,050, but dealers are taking 4.6 percent off its average MSRP. That’s almost $2,000 depending on trim and features.
