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The 2024 Ford F-150 just debuted at the Detroit Auto Show! Check out our recap to see the new features, updated powertrain, and more 2024 F-150 specs.
New Ford F-150 Ready to Roll Out
Are you ready for a new Ford F-150? Well, Ford debuted the 2024 F-150 in a live stream with Ford executives at the 2024 North American International Detroit Auto Show. The show runs for 12 days and one of the first attractions was the F-150 with its mid-cycle refresh. It wasn’t exactly a major overhaul, but this refresh did bring some changes with it that we’re excited to share with you.
Updated Visuals
First, there are some noticeable changes when it comes to the design of the 2024 F-150. The grille on the Lariat and Platinum has been updated by going into the past. The throwback grille design wraps around the headlamps. You can see updated vents in there, too. The XL, STX, XLT, and Tremor all have a one-piece grille with standard LED headlamps. The taillights are also more modern, and they do look pretty impressive. There are chrome elements alongside, in front, and in the back of the truck, but a black appearance package is available on the STX trims through the Lariat.
Powertrain Options
Ford executives said that hybrids, internal combustion engines (ICE), and electric vehicles will all be playing an important role going forward. They also spent a good amount of time touting their growing success in dipping into the hybrid truck market, saying that 10% of all the F-150s they sell are hybrids. Well, making this truck run are those ICE and hybrid engines they mentioned.
There’s a 2.7-liter twin turbo V6 EcoBoost, a 3.5-liter V6 EcoBoost, a 3.5-liter High Output (for the F-150 Raptor), a 5.0-liter V8, and a 5.2-liter supercharged V8 engine (only available on the F-150 Raptor R). The standard 2.7-liter provides 325 horsepower and 400 lb-ft of torque. The 2023 base engine supplied 290 horsepower, so that’s, at minimum, an increase of 35 horsepower. On the higher end of the spectrum, the Raptor R delivers 700 horsepower and 640 lb-ft of torque.
Though there are several powertrain choices, there are actually less options on the 2024 F-150 Raptor than the 2023 F-150 Raptor. The previous model could be built in close to 40 different ways, but Ford wanted to simplify the choices so that it’s easier to manufacture and engineer the truck in a timely matter. Instead of offering so many choose-your-build options, they combined features together in ways they’ve seen the customers already select.
Refining the Ride in a Raptor
This refresh didn’t just give the F-150 a newer look. It also added equipment for a better ride, at least on the Raptor. Fox Dual Live Valve shocks were added to Raptor models. Ford added Fox Live-Valve shocks in the 2019 F-150 Raptor, so they took it to the next level on the 2024 F-150. The shocks integrate high-tech off-road algorithms that adjust hundreds of times a second, adapting to the terrain ahead. They were designed exclusively by Ford.
Raptor models also have 37-inch tires. Designers added a little more style, too, purposely making the front tires more exposed underneath the bumper end caps. Other features of the Raptor include seven drive modes, trail control that acts like cruise control in low-speed driving situations, and one-pedal drive.
An Impressive Tailgate
While the maximum available towing capacity sits at 13,500 lbs. (the 2023 model could be configured to handle 14,000 lbs.), the Ford F-150 does still have best-in-class maximum towing. The maximum available payload is 2,455 lbs., so there are no big improvements there either. However, the tailgate has some very smart improvements!
GMC and RAM may have started the tailgate wars, but Ford entered the chat since then. The Ford F-150 was actually already on our list of the Top 10 Tailgating Vehicles, but some of these new features push it past the competition.
The tailgate powers up and down. It opens horizontally at 37, 75, and 100-degree angles. The built-in stops prevent you from accidentally hitting a trailer jack or something else that’s in the way. A bed divider will turn the back 3rd of the truck bed into a trunk, making it easier for F-150 owners to store groceries and smaller items back there instead of in the cabin. Plus, a retractable step is available for those who need it, and a wider bumper step makes it easier to climb in and out of the bed.
More Safety and Infotainment
In the cabin is a 12-inch touchscreen and 12-inch digital cluster. While this isn’t exactly new, what is new is that this is now standard across the lineup. A built-in 5G modem is also standard in the 2024 Ford F-150. A head-up display isn’t standard, but it is available. The 2024 F-150 is also the first Ford in North America that comes with Ford’s version of stolen vehicle alerts. This is an opt-in that allows a connected service to pull location data to help locate the truck. Alerts will also notify owners if there’s any attempt to tow the truck, access the doors, or tamper with it in any way.
Ten driver-assist features come standard. That includes a 360-degree camera along with a variety of hands-free driving capabilities like lane change assist and in-lane repositioning that shifts away from vehicles in nearby lanes. Pre-collision Assist with automatic emergency braking, lane-keeping assist, and blind spot monitoring with a cross-traffic alert have also all been updated. Over-the-air software updates can keep all of the technology current.
Pricing and Ordering
If you want the best of the features, the power, and the capability, then you’ll definitely have to be willing to pay for it. The XL starts off at $36,570, but there are a few significant price jumps as you get higher up the trim ladder. The STX has a price tag of $43,895, the XLT costs $47,620. Here’s the first jump: the Tremor goes for $63,950 and the Lariat has a MSRP of 64,995. The next jump is the King Ranch, which costs $73,730. The Platinum sits at $73,425. Finally, the Raptor is priced at $77,980. Ford is offering a cost parity for customers who want a hybrid. The MSRP on the PowerBoost Hybrid will match the MSRP on the 3.5-liter V6 EcoBoost engine for any XLT through Platinum trims.
The revamped F-150 is available to order on Ford’s website right now, but it comes with a warning: due to a combination of high demand and global supply-chain constraints, shoppers may not be able to order every model and trim or feature. In that case, Ford advises contacting dealers to see what inventory is available or may become available.
If you’re waiting for your local Ford dealer to get the 2024 F-150 in stock, or if you’re not ready to drop that kind of money, we have plenty of analysis on previous F-150 models. You can take a look at the 2023 Ford F-150 Rattler or read our full 2023 Ford F-150 review. There are also plenty of budget buy options with a New vs Used Ford F-150 comparison, an examination of the GMC Sierra vs Ford F-150 for Under $10,000, and a Ford F-150 vs Ram 1500 Under $10,000 review.
What Else to Expect from the Detroit Auto Show
We saw plenty of unique concept cars at previous Detroit Auto Shows, and there should be some to see this year, too. The Ford F-150 isn’t the only new 2024 model that is being unveiled at the Detroit Auto Show either. Jeep is showing off the 2024 Gladiator, General Motors is offering up the 2024 GMC Acadia, and GM is also bringing the 2025 Cadillac CT5 to the party. We’ll have full reviews of some of these vehicles as they are released.
