New technology from BMW and new cars from Chrysler and Chevrolet debuted alongside an all-new Sony Mobility brand at CES 2022.
CES 2022 went on despite numerous brands dropping out at the last minute and we’re glad it did. A bunch of brand new technology was showcased including some crazy color-changing paint that has arrived on the scene. Chevrolet debuted the new Silverado EV while Chrysler hopes to resurrect its brand with the Airflow. Oh, and Sony has decided to build cars now under a whole new arm called Sony Mobility. Let’s check it all out.
BMW drove the technology wave into CES 2022. Easily the most eye-catching feature of the entire show was the color-changing paint on the BMW iX. Perhaps calling it paint isn’t fair though. BMW calls it E Ink and technically it’s a wrap. Of course, it’s a wrap that can send different pigments to the surface when activated via an electrical signal triggered by the driver. While it might just seem like a flash in the pan, there are some practical benefits to color-changing body panels. BMW spells it out saying “selective color changes can help to cut the amount of cooling and heating required from the vehicle’s air conditioning.”
BMW also debuted an all-new Theatre Screen for the rear seat of upcoming production vehicles. This 32:9 widescreen drops down from the ceiling and is fully integrated with Amazon Fire TV. That means passengers can watch anything they might from Fire TV at home. It also combines with a new surround sound system with touch controls for the whole system in the door handles. We can’t wait to see what that experience is like.
American carmakers made some big announcements when it comes to the future of their brands too. Chevrolet dropped the all-new Chevrolet Silverado EV. Frankly, it looks a lot like the GMC Hummer EV. Of course, it has its own unique features. One fan favorite is the pass-through midgate which makes a return after being discontinued with the Chevrolet Avalanche years ago. Chevrolet plans on selling the truck next year as a 2024 model. That puts them near dead last in the EV pickup truck race to market.
Chrysler might be a long way behind its competition too, but we now have a preview of their future with their Airflow concept EV. Meant to evoke the same kind of innovative shift that the original 1934 Airflow did, this EV is all about the next generation from Chrysler. They say it will have a range of around 400 miles and it looks like those miles will be covered in comfort. The concept car has multiple screens including one specifically for the front passenger and two more for the rear seats. Now we just have to wait and see if the Airflow can return Chrysler to the realm of relevance.
One reason to be concerned for brands like Chrysler is that the market is only going to get bigger. Now it sounds like Sony is about to actually get into the game with a new Mobility arm. They’ve shown off an electric car in the past, but at the time it was meant to show off their technology. Now, they’re actively exploring a foray into building and selling production cars. The VISION-S 01 has already been tested in the wild during 2020 and 2021, and now Sony will start testing the larger VISION-S 02 crossover. Inside each vehicle is a slew of advanced technology and sustainable materials. It’s also important to note that Sony is targeting a range of 750 miles. If they actually pull that off for their first model, it would give them a strong market presence right away.
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